Spray tanning is a booming business that shows no signs of slowing down. It is a convenient and affordable way for your clients to get a beautiful tan without the harmful effects of UV rays. You can start your spray tan business in 2023 with a low initial investment and training, and provide either mobile or in-studio services. In this article, we will teach you how to start your spray tan business in 2023, covering everything from picking your equipment and solution, to branding and marketing your business.
Before you start your spray tan business, you need to determine what type of service you want to offer: mobile or in-studio. A mobile spray tan business enables you to go to your clients’ locations and spray them there. This can reduce your expenses on renting a space, but you will need dependable transportation and a mobile booth or tent. An in-studio spray tan business necessitates you to have a physical location where your clients visit you. This can give you more authority over the environment and equipment, but you will have to pay for rent and utilities.
The type of spray tan business you choose depends on your budget, preferences, target market, and availability. You can also start with one type and transition to another as your business grows. For example, you can start as a mobile spray tan business and then open a studio when you have enough clients and capital.
The next step is to pick your spray tan equipment and solution. There are different types of spray tan machines and guns available, such as HVLP (high volume low pressure), LVLP (low volume low pressure), or airbrush. You will need to consider factors such as the noise level, the spray pattern, the portability, and the maintenance of the equipment. You will also need to choose a spray tan solution that suits your clients’ skin tones and preferences. There are different brands and formulas of spray tan solutions, such as organic, vegan, alcohol-free, fragrance-free, etc. You will need to test different solutions and see which ones give you the best results.
The next step is to market your spray tan business and draw customers. There are many ways to advertise your spray tan business, such as social media, online directories, flyers, website, newspapers, etc. You will need to identify your target market and create a unique selling proposition that sets you apart from your competitors. You will also need to build a loyal customer base by offering incentives, discounts, referrals, and excellent customer service.
A studio spray tan business has higher startup costs because you have to rent or own a space, pay for the utilities, and outfit and adorn it. You also have more overhead costs such as rent, insurance, taxes, and maintenance. However, a studio spray tan business also has more reliability, professionalism, and convenience. You can have a fixed location, schedule, and income. You can also have more control over the environment and lighting, and offer more privacy and comfort to your clients.